Our Story

Blume Link started as a concierge floral studio, serving the floral and gifting needs of high-net-worth families, individuals and corporates.

Over the years, we have extended our services to other discerning individuals who favour bespoke floral designs.

Our Story Main 1
Our Story Centerpiece
Our Story Main 2

Our Philosophy

At Blume Link, we are passionate about floral design that is garden inspired, natural, and timeless.

Every floral design tells a story. We embark on a fresh journey with every client, one that constructs narratives, celebrates life’s moments and engages all senses.

We believe in going over and above to delight our clients, creating floral magic that’s undeniably yours.

Our Values

Quality

We love using seasonal flowers and foliage in our floral works, and only the finest will do.

As part of our sustainability efforts, we have transitioned to maintaining a micro rooftop garden where we cultivate and grow flowers and foliage we can’t find in the flower markets.

Locally grown flowers and foliage exude their charm. We believe this allows our clients to enjoy both imported and locally grown beauties.

Tailored Experience

By walking with you every step of this floral journey, we strive to ensure your experience is anything but exceptional.

Our experience is tailored to you with an in-depth consultation, enabling us to create a bespoke design for every client.

Thoughtful Design

Whether imported or from our garden, every flower and foliage is carefully curated for use in our floral designs, creating works that are out of the ordinary.

Each design reflects nature’s beauty.

Our Clients

We’re proud of our reputation for creative designs and personal service, and we count among our clients:

Goldman Sachs, Mandala Club, Macquarie Capital, Marriott International, Parkroyal On Pickering, Julius Baer, Westin, Amazon, Google, SPH, Platinum Equity, KOP Properties, MTM, Allianz SE, Foodxervices, Keppel Corporation, and Signature KOI.

Hui-Li

The Owner

Hello, I’m Hui-Li, the founder of Blume Link, and I have been telling stories with flowers for over a decade.

Born and raised in Singapore, I have always loved the city’s multicultural profile, an endless source of inspiration.

My desire to travel beyond our shores and the great outdoors also provides an incredibly beautiful source of inspiration for my floral design works.

This balance between the vibrancy of each place we visit and the beauty of the natural world defines my floral style.

Drawing on my love of colour and texture, I combine romance and wildness in rich, generous compositions that are both thoughtful and unexpected.

Pink Dahlia

At Blume Link, we provide a luxury, art-focused floristry experience with sustainability at the heart.

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